Together with being a professional venue, Focus 21 offers peripheral services to support the research process.
Contact us for more information on any of the following services:
QUESTIONNAIRE/ DISCUSSION GUIDE DESIGN
The success of a research project is dependent on a well-designed questionnaire. The questionnaire/ discussion guide impacts the participant’s behaviour and the interviewer’s / moderator’s performance. A well-designed questionnaire should motivate the participant to provide complete and accurate information, minimise the amount of data editing and answer the questions and objectives the research project aims to address.
NOTE TAKING AND TRANSCRIBING
Focus group data can take the form of audio and/or visual recordings of the group, transcripts of the recordings which are carried out after the group, the note-taker’s notes taken during the discussion and notes from the debriefing session held after the group. Typed transcripts are invaluable in the data analysis phase in order to identify the prominent themes emerging across the discussions. These can be supported by the note-taker’s notes of any nuances and important aspects on which to focus.
QUALITATIVE DATA ANALYSIS AND REPORTING
It can be challenging to represent qualitative findings as comprehensively as they deserve. Transforming the data collected in the focus group into an explanation or interpretation of the target group and situation that was investigated, and then presenting the findings in a succinct and engaging way that makes it easy to understand what was done and what the results are, is an important step to ensuring the value of the focus group is realised.
QUANTITATIVE DATA ANALYSIS, CHARTING AND REPORTING
The analysis of quantitative data requires a systematic approach and follows a process of inspecting, cleaning, transforming and modelling the numerical data which was collected. The data is analysed with the goal of identifying and quantifying trends, suggesting conclusions and supporting decision-making. Reporting on quantitative findings should be interesting, focused and tell a story that communicates the results effectively.